Nike Tokyo Headquarters

Environmental Graphics for Nike Tokyo Headquarters in Japan.

Role: 3D Design, Project Management and Project Coordination for Open Studio Collective.

Completed 2017

We were brought on by Nike to help tell the Nike Brand Story in their Tokyo headquarters. We brought together our knowledge of the roots of the Nike brand in Oregon – and a nod to Nike’s historical relationship with Japan – to Tokyo’s headquarters. Expanding on the concept that “there is no finish line,” we designed the space so that no two areas share the same view. With the Eugene Library, OSC also told the story of Steve “Pre” Prefontaine’s trail, and created visual disruption with product and graphics throughout the space. To enhance this disruption, we created a moire effect from metal shoebox forms. The result is a bold and interactive wall that tells the story of Nike’s relationship with Japan, beginning in 1955 and leaving room for future experiences and successes.

The Feature Wall on the main level is inspired by the Nike Shoe Box. It is a visual timeline sharing the story of Nikes conception and key moments in Nike story both in the US and in Japan. On the Macro scale, from afar the shoe boxes form “TYO'“ to represent Nikes presence in Tokyo, and on the micro scale the individual boxes have timeline moments with corresponding logos and icons from the brand. The end of timeline is left upon to be built upon in the coming years.

Collaborating with the architects in Japan, the Nike Brand design team and our in-house team, we worked together to design this feature - double walled stairwell will with an offset pattern taking from the brands product design, creating a visual disruption connecting the upper and lower floors of the headquarters.

With the Eugene Library, we wanted to give a nod to the story of Steve “Pre” Prefontaine’s trail, by incorporating actual bark into the recessed letters and subtle, tonal wood grain pattern on the wall.